AUSTIN, Texas — State health officials are launching a $1.5 million radio and television ad campaign to promote the next phase of vaccinating Texans against COVID-19.
The campaign will include commercials aimed at specific groups of Texans shown by research to be least likely to be vaccinated. Also, state health officials will have later this week the first of 22 parking lot pop-up events around Texas. The four-hour events hosted in Walmart parking lots through mid-May will feature a 16-foot video wall displaying facts about COVID-19 vaccines. The first three events will be Thursday in Austin, Friday in Houston, and Saturday in Beaumont.