SANTA FE, N.M. (AP) — New Mexico Gov. Susana Martinez and the state Department of Health are launching a new campaign aimed at combating prescription opioid abuse and misuse.
State officials say the "There Is Another Way" campaign is an attempt to educate patients and caregivers about safer pain management options and alternative pain management strategies.
According to an announcement Wednesday, the campaign will use online messaging and other means to raise awareness and educate the public about the dangers of misusing prescription opioids.
The announcement says an additional goal is to provide information about how to recognize and treat opioid misuse.