Imagine, for a moment, that Congress is targeting a military base in your state with stiff budget cuts.
Think about what makes you more upset: the fact that this base has long played an important, historic role in your community? Or the fact that the budget cuts could have a rippling negative effect on the local economy?
If you're more agitated by the former, you may be what Texas Sen. Ted Cruz's campaign considers a "timid traditionalist." If, on the other hand, the budget cuts make you more worried, you could be a "temperamental" voter.