The Las Cruces Convention & Visitors Bureau (CVB) has announced that it will be transitioning its name and logo to Visit Las Cruces.
Following a popular trend within the hospitality industry, destination marketing organizations have moved to replace the name convention & visitors bureau with a title that better reflects their mission and the spirit of their community.
CVB Executive Director Phil San Filippo believes this will further the branding efforts of the CVB and help connect with visitors.
"This will be an extremely important addition to our current Explore. Experience. Discover. brand," said San Filippo. "It will allow us to continuously reinforce our brand and gives us the ability to share directly with consumers our expectations - we want people to visit Las Cruces!"
The CVB will officially remain the Las Cruces Convention & Visitors Bureau but will now communicate its message under the Visit Las Cruces banner.
Additionally, the CVB launched VisitLasCruces.com, an updated website with a new domain name.
The transition will go into effect the same time the CVB launches a new advertising campaign called Find Your Reason. The campaign is based on residents and locals sharing their favorite reasons for loving Las Cruces.
"No matter if you are a first-time visitor or a long-time resident, everyone has their reason for loving Las Cruces." Said San Filippo. "It could be red enchiladas at your favorite restaurant, your favorite trail in the Organs or the smell of green chile in the air. Whatever it is, we want you to share it with us."
To help get the word out, the CVB will be launching an online contest where people can submit a 15-30 second video sharing their reason for loving Las Cruces. The contest begins October 6 and ends December 15, 2015 with the top three winners each receiving a VIP package to the Las Cruces Country Music Festival, April 29 - May 1, 2016. Participants will be able to submit their videos by visiting visitlascruces.com/findyourreason.
The CVB is also encouraging residents and visitors to include the hashtag #visitlascruces when posting to social media. The CVB will be featuring the hashtag in promotional materials as a way to showcase what people love about Las Cruces.
Find Your Reason is a continuation of the Explore. Experience. Discover. brand launched in 2012 encouraging visitors to experience everything Las Cruces has to offer.
The CVB is also the host of the fourth-annual Las Cruces Country Music Festival which will be announcing festival headliners within the next few weeks.
For more information, contact the Las Cruces Convention & Visitors Bureau at
(575) 541-2150 or online at visitlascruces.com.